HUMAX Co. Ltd.

Japanese Contact

History

“I”have a dream

The dream envisioned by the Founder
The DNA passed on

In 1948, in Tokyo where the scars of war have yet faded,Keitsu Corporation, the predecessor of Humax Corporation, was established By Founder Lin I Wen out of his wish to “Bring joy to people disheartened by war.”

70 years have passed since then…。
Humax Corporation has withstood the many tests of time, and through it all has retained what one could call the “DNA” of the company, which has been passed down to this day ever since its foundation.
It is the “think-while-you-run” spirit, which means to actively go make a challenge if an opportunity is there, to flexibly adjust to any circumstances, and just never give up easily! That spirit has been always here at Humax, vividly and continuously.

Humax Group 70the Anniversary Memorial Footage (Produced January 2019)

“Trajectory of a Dream”

Produced by: HAC OPERATION DEPARTMENT

Keitsu Corporation (1948~)
Founder Lin I Wen began operating theaters in April 1947 after reconstructing Moulin Rouge, Shinjuku. In December of the same year, he opened the movie theater Shinjuku Chikyu-za, the first building in Tokyo City properly constructed after WW II, followed by the establishment of Keitsu Corporation, Co., Ltd. in May 1948.
The name of the company was taken from the Chinese phrase “互恵通商.” It was named out of his wish to establish a business that shared profits (benefits) reciprocally with guests  and  business partners,  and  thereby prospered together.

1947

April

Moulin Rouge, Shinjuku is reconstructed, and embarks on theater management

Moulin Rouge, Shinjuku

December

Shinjuku Chikyu-za open

新宿地球挫
1948

May

Keitsu Corporation Co., Ltd. (now Humax Corporation, Co., Ltd.) established

1953

January

Shinjuku Gekijo (now:Humax Pavilion Shinjuku Kabukicho) opens

Shinjuku Gekijo opens 以文氏 Shinjuku Joypack Building opens Shinjuku Joypack Building opens
1958

April

Keitsu Real Estate, Co., Ltd. established

June

Keitsu Trading, Co., Ltd. established, Chikyu Kaikan, Co., Ltd. established

December

Shinjuku Chikyu Kaikan (now: Humax Pavilion Shinjuku Annex) opens

1963

November

Shibuya Chikyu Kaikan (now: Humax Pavilion Shibuya Koen-dori opens

1965

November

Joypack Film, Co., Ltd. established

Keitsu Joypack Group (1970~)
In October 1970, the company name was changed to Keitsu Joypack Group. The new name was created to reflect the desire to “pack” together “joy.” In October 1971, the following year, Shinjuku Joypack Building opened on the 25th anniversary since the founding of the company. It marked the opening of a commercial building that packed together various joys of “seeing, eating,  and  playing” in the forms of restaurants, saunas, bowling alleys  and  the like.

1970

October

Keitsu Group changes its name to Keitsu Joypack Group

Keitsu Joypack Group

October

Ikebukuro Chikyu Kaikan(now:Humax Pavilion Minami-Ikebukuro opens

1971

October

Shinjuku Joypack Building (now:Humax Pavilion Shinjuku Kabukicho opens

Shinjuku Joypack Building opens Shinjuku Joypack Building opens
1976

March

Founder Lin I Wen passes away

July

Shinjuku Joypack Building Bekkan (now:Humax Pavilion Shinjuku Higashi-guchi opens

December

Shibuya Empire Building (now:Humax Shibuya Building) acquired

1977

July

Humax West, Inc. (U.S.A.) established

1983

April

Movie division of Keitsu Corporation Co., ltd. splits off and established independently as Joypack Cinema, Co., Ltd.

Divisions of Keitsu Corporation, Co., Ltd. split off and established independently as Joypack Foods, Co., Ltd., Joypack Enterprise, Co., Ltd., and Joypack Trading, Co., Ltd..

1985

July

Credix, Co., Ltd. established

December

Ikebukuro Gekijo is renovated, and Joypack Building 3(now:Humax Pavilion Ikebukuro Sunshine 60-dori) opens

Joypack Building 3

Humax Group(1987~)
In July 1987, the 40th anniversary milestone since the founding of the company, the company name was changed to HUMAX. The new name is a coined word meaning “Maximizing Human Potential”. It indicates the company’s resolve to become a corporate group that maximizes its potential for making the best of guests’ time.

1987

July

Keitsu Corporation, Co., Ltd. changes its name to Humax, Co., Ltd., and the group name changed to Humax Group

Humax Humax
1989

March

Humax Tomihisa-cho Building construction completed as General Office of Humax Group,

April

Joypack Film, Co., Ltd. changes its name to Humax Pictures, Co/. Ltd.

Joypack Cinema, Co., ltd. changes its name to Humax Cinema, Co., Ltd.

1991

March

Acquired stocks of Fuji Kisen, Co., Ltd. (Established July 1946 / Listed Second Section of the Tokyo Stock Exchange)

April

Joypack Foods, Co., Ltd. merges with Joypack Trading, Co., Ltd. and changes its name to Humax Heart, Co., Ltd.

July

Humax Pictures, Co., Ltd. merges with Humax Cinema, Co., Ltd. and Humax Alfa Channel, Co., Ltd., the name of new company becoming Humax Pictures, Co., Ltd.

1992

March

Humax Estate, Co., Ltd. merges with Joypack Enterprise, Co., Ltd.

November

Humax Pavilion Shibuya Koen-dori opens

1994

March

Humax Heart, Co., Ltd. merges with Keitsu Real Estate, Co., Ltd.

Humax Shibuya Building construction completed

1995

July

Humax Technology, Co. Ltd. established

1996

November

Humax Ebisu Building acquired

December

Max Court Takaban construction completed

1997

July

Humax Communications, Co., Ltd. established

October

Humax Pavilion Tsukiji opens

November

Humax Pavilion Higashi-Ikebukuro opens

2000

July

Fuji Kisen, Co., Ltd. (富士汽船(株)) merges with Humax Heart, Co., Ltd.

Humax Pavilion Ikebukuro Sunshine 60 dori opens

October

Fuji Kisen, Co., Ltd. changes its name to Wander Table, Co., Ltd.

2002

March

Humax Pavilion Narita opens

Humax Pavilion Narita opens Humax Pavilion Narita opens
2003

February

Humax Technology, Co., ltd. changes its name to Humax Cinema, Co., Ltd.

March

All business divisions of Humax Pictures, Co., Ltd. have their operations transferred to Humax Cinema, Co., Ltd.

April

Humax Corporation merges with Humax Estate, Co., Ltd.

2005

April

NHT Kioicho Hair Consulting, Co., Ltd. established

August

Humax Pavilion Hamano opens

2006

March

Humax Corporation merges with Kakyo International, Co., Ltd.

April

Humax Pavilion Shinjuku Higashi-guchi opens

2007

November

Humax Pavilion Ohmori opens

2010

November

Humax Corporation acquires 100% ownership of Wander Table, Co., Ltd. and make it a wholly owned subsidiary

2011

January

Humax Pavilion Shinjuku Annex(formerly Chikyu Kaikan )Large-scale renovation construction completed

2012

January

Humax Higashi-Ginza Building construction completed, opens as Hotel Via Inn Higashi-Ginza

Hotel Via Inn Higashi-Ginza

June

Yoshitak Hayashi inaugurated as CEO & President of Humax Corporation

Humax Corporation acquires 100% ownership of Humax Communication, Co., Ltd. and make it a wholly owned subsidiary

November

Head Office functions of Humax Group relocates to Tokyo Opera City

Headquarters Building
2013

April

Entertainment division newly established in Sun Hills, Co., Ltd.

October

Humax Pavilion Umeda (Swing Umeda) acquired

2015

February

Sun Hills, Co., Ltd. merges with Credix, Co., Ltd.

May

Humax Narita Building construction completes, opens as MEGA Don Quijote Narita shop

2016

June

NHT Kioicho Hair Consulting, Co., Ltd. changes its name to Humax Operations, Co., Ltd.

August

Sun Hills, Co., Ltd. changes its name to Humax Entertainment, Co., Ltd.

2017

February

Commercial Complex “Rain Hill 47” in Bangkok, Thailand acquired

Rain Hill47
2018

January

Humax Shinjuku-Tomihisa Building construction completes

February

Honorary Chairman林 瑞祥 (ex-CEO &President) passes away

2019

January

Humax Group 70 year anniversary “NEW YEAR PARTY” event

NEW YEAR PARTY

March

Certified as a “Tokyo Municipality Promotion of Return-Home Commute Dispersion Model Case Enterprise“