History
“I”have a dream
The dream envisioned by the Founder
The DNA passed on
In 1948, in Tokyo where the scars of war have yet faded,Keitsu Corporation, the predecessor of Humax Corporation, was established
By Founder Lin I Wen out of his wish to “Bring joy to people disheartened by war.”
70 years have passed since then…。
Humax Corporation has withstood the many tests of time, and through it all has retained what one could call the “DNA” of the company, which has been passed down to this day ever since its foundation.
It is the “think-while-you-run” spirit, which means to actively go make a challenge if an opportunity is there, to flexibly adjust to any circumstances, and just never give up easily! That spirit has been always here at Humax, vividly and continuously.
Humax Group 70the Anniversary Memorial Footage (Produced January 2019)
“Trajectory of a Dream”
Keitsu Corporation （1948~）
Founder Lin I Wen began operating theaters in April 1947 after reconstructing Moulin Rouge, Shinjuku. In December of the same year, he opened the movie theater Shinjuku Chikyu-za, the first building in Tokyo City properly constructed after WW II, followed by the establishment of Keitsu Corporation, Co., Ltd. in May 1948.
The name of the company was taken from the Chinese phrase “互恵通商.” It was named out of his wish to establish a business that shared profits (benefits) reciprocally with guests and business partners, and thereby prospered together.
| 1947 | April Moulin Rouge, Shinjuku is reconstructed, and embarks on theater management  December Shinjuku Chikyu-za open  |
|---|---|
| 1948 | May Keitsu Corporation Co., Ltd. （now Humax Corporation, Co., Ltd.） established |
| 1953 | January Shinjuku Gekijo （now：Humax Pavilion Shinjuku Kabukicho） opens     |
| 1958 | April Keitsu Real Estate, Co., Ltd. established June Keitsu Trading, Co., Ltd. established, Chikyu Kaikan, Co., Ltd. established December Shinjuku Chikyu Kaikan （now: Humax Pavilion Shinjuku Annex） opens |
| 1963 | November Shibuya Chikyu Kaikan （now： Humax Pavilion Shibuya Koen-dori opens |
| 1965 | November Joypack Film, Co., Ltd. established |
Keitsu Joypack Group （1970~）
In October 1970, the company name was changed to Keitsu Joypack Group. The new name was created to reflect the desire to “pack” together “joy.” In October 1971, the following year, Shinjuku Joypack Building opened on the 25th anniversary since the founding of the company. It marked the opening of a commercial building that packed together various joys of “seeing, eating, and playing” in the forms of restaurants, saunas, bowling alleys and the like.
| 1970 | October Keitsu Group changes its name to Keitsu Joypack Group  October Ikebukuro Chikyu Kaikan（now：Humax Pavilion Minami-Ikebukuro opens |
|---|---|
| 1971 | October Shinjuku Joypack Building （now：Humax Pavilion Shinjuku Kabukicho opens   |
| 1976 | March Founder Lin I Wen passes away July Shinjuku Joypack Building Bekkan （now：Humax Pavilion Shinjuku Higashi-guchi opens December Shibuya Empire Building （now：Humax Shibuya Building） acquired） |
| 1977 | July Humax West, Inc. (U.S.A.) established |
| 1983 | April Movie division of Keitsu Corporation Co., ltd. splits off and established independently as Joypack Cinema, Co., Ltd. Divisions of Keitsu Corporation, Co., Ltd. split off and established independently as Joypack Foods, Co., Ltd., Joypack Enterprise, Co., Ltd., and Joypack Trading, Co., Ltd.. |
| 1985 | July Credix, Co., Ltd. established December  |
Humax Group（1987~）
In July 1987, the 40th anniversary milestone since the founding of the company, the company name was changed to HUMAX. The new name is a coined word meaning “Maximizing Human Potential”. It indicates the company’s resolve to become a corporate group that maximizes its potential for making the best of guests’ time.
| 1987 | July Keitsu Corporation, Co., Ltd. changes its name to Humax, Co., Ltd., and the group name changed to Humax Group   |
|---|---|
| 1989 | March Humax Tomihisa-cho Building construction completed as General Office of Humax Group, April Joypack Film, Co., Ltd. changes its name to Humax Pictures, Co/. Ltd. Joypack Cinema, Co., ltd. changes its name to Humax Cinema, Co., Ltd. |
| 1991 | March Acquired stocks of Fuji Kisen, Co., Ltd. (Established July 1946 / Listed Second Section of the Tokyo Stock Exchange) April Joypack Foods, Co., Ltd. merges with Joypack Trading, Co., Ltd. and changes its name to Humax Heart, Co., Ltd. July Humax Pictures, Co., Ltd. merges with Humax Cinema, Co., Ltd. and Humax Alfa Channel, Co., Ltd., the name of new company becoming Humax Pictures, Co., Ltd. |
| 1992 | March Humax Estate, Co., Ltd. merges with Joypack Enterprise, Co., Ltd. November |
| 1994 | March Humax Heart, Co., Ltd. merges with Keitsu Real Estate, Co., Ltd. |
| 1995 | July Humax Technology, Co. Ltd. established |
| 1996 | November December |
| 1997 | July Humax Communications, Co., Ltd. established October Humax Pavilion Tsukiji opens November |
| 2000 | July Fuji Kisen, Co., Ltd. (富士汽船（株）) merges with Humax Heart, Co., Ltd. Humax Pavilion Ikebukuro Sunshine 60 dori opens October Fuji Kisen, Co., Ltd. changes its name to Wander Table, Co., Ltd. |
| 2002 | March   |
| 2003 | February Humax Technology, Co., ltd. changes its name to Humax Cinema, Co., Ltd. March All business divisions of Humax Pictures, Co., Ltd. have their operations transferred to Humax Cinema, Co., Ltd. April Humax Corporation merges with Humax Estate, Co., Ltd. |
| 2005 | April NHT Kioicho Hair Consulting, Co., Ltd. established August |
| 2006 | March Humax Corporation merges with Kakyo International, Co., Ltd. April |
| 2007 | November |
| 2010 | November Humax Corporation acquires 100% ownership of Wander Table, Co., Ltd. and make it a wholly owned subsidiary |
| 2011 | January Humax Pavilion Shinjuku Annex（formerly Chikyu Kaikan ）Large-scale renovation construction completed |
| 2012 | January Humax Higashi-Ginza Building construction completed, opens as Hotel Via Inn Higashi-Ginza  June Yoshitak Hayashi inaugurated as CEO & President of Humax Corporation Humax Corporation acquires 100% ownership of Humax Communication, Co., Ltd. and make it a wholly owned subsidiary November Head Office functions of Humax Group relocates to Tokyo Opera City  |
| 2013 | April Entertainment division newly established in Sun Hills, Co., Ltd. October |
| 2015 | February Sun Hills, Co., Ltd. merges with Credix, Co., Ltd. May Humax Narita Building construction completes, opens as MEGA Don Quijote Narita shop |
| 2016 | June NHT Kioicho Hair Consulting, Co., Ltd. changes its name to Humax Operations, Co., Ltd. August Sun Hills, Co., Ltd. changes its name to Humax Entertainment, Co., Ltd. |
| 2017 | February Commercial Complex “Rain Hill 47” in Bangkok, Thailand acquired  |
| 2018 | January Humax Shinjuku-Tomihisa Building construction completes February Honorary Chairman林 瑞祥 (ex-CEO &President) passes away |
| 2019 | January Humax Group 70 year anniversary “NEW YEAR PARTY” event  March Certified as a “Tokyo Municipality Promotion of Return-Home Commute Dispersion Model Case Enterprise“ |